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You've just discovered one of
the most flexible, comprehensive, and
cost-effective hospital directories
in North America
The Directory of US Hospitals
* NEW 2010 Edition - JUST RELEASED! *
 Have you been looking for an easy-to-use resource that puts the hospital information you most need right at your fingertips... without blowing your budget?
Are you interested in improving your marketing effectiveness by targeting the hospitals and medical professionals most likely to benefit from your products or services?
Would you like access to a fully searchable hospital directory that lets you customize the data to create mailing lists, merges, and call sheets?
With up-to-date hospital information, and flexible search functionality, the Directory of US Hospitals - available exclusively on a fully searchable CD - will help you target your marketing efforts by giving you access to key contacts by name so you can reach the right decision-makers.
That's more than a promise. It's a guarantee.
"This Directory is an exceptionally useful tool for anyone in the healthcare field."
- Eric R., medical equipment supplier, Chicago, IL.
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"Bought your Directory. It appears to be very well put together and the list contains critically vital data that is not in any other listing company that I have previously found.
Thanks".
- David H., Health Connections - Consulting Company
Louisiana, USA
The New Edition of the
Directory of US Hospitals
now lets you...
Access detailed information you can use right away to contact thousands of key hospital professionals!
Conduct powerful searches to identify the hospital types most likely to benefit from your products or services!
Build a customized mailing list of hospitals that match your search criteria - and save time and money in the process!
Target your marketing efforts by accessing the names and contact information for senior hospital staff - including executives and/or administrators!
Search the database for hospital details to select the parameters most relevant to you!
Export the data you need to other programs or import your own data into the Directory's fully accessible Excel spreadsheets!
Compile lists of the entire database, or confine your searches to specific criteria, such as hospital name, hospital type,services offered, number of beds, Web site addresses and more!
From: Michael Rabinovici
Tuesday, 9:45 a.m.
Dear Friend,
Hello! My name is Michael Rabinovici, and I'm a member of the Institute for Healthcare Information. I'm really pleased you found this website, because I'd like to share with you some of the ways I think you can benefit from our brand-new update of the Directory of US Hospitals - one of our best-selling directories.
Throughout this letter I've tried to set out as much detail as possible about this Directory so you have a clear understanding of the wealth of information it offers.
The truth is, there's a lot of information available over the Internet, and not all of it is reliable. That's why I want to make sure you have all the facts you need, so you can see for yourself how you can benefit from the Directory of US Hospitals.
If you've ever tried to identify the key hospital decision-makers who may be interested in buying your products or services, you know that...
... it can take weeks - or months - to compile
a list of qualified hospital leads!
Look, you know your sales cycle better than I do. But in my experience, it takes at least three to four phone calls into an organization before you can even locate the person who's authorized to make a buying decision about your products or services.
And, before you make the call, chances are you're going to want to do your research about the organization first. In my experience, I'd rather start with the most senior lead I can identify and work my way down from there, as opposed to the other way around.
Click here to take advantage of our limited time bonus offer - A free copy of the Directory of American Nursing Homes when you order the Platinum or Gold Directories
Here are some TACTICS successful salespeople use when researching their prospects...
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Tactic #1:Visit the local library
When researching a prospect's background information, many sales professionals visit the local public library to read over the organization's Annual Report and other published material about the lead.
Tactic #2: Read the newspapers
Another effective way to learn about your prospect is to check out recent media stories about it.
Tactic #3: Visit the website
Given the pervasive use of the Internet, the vast majority of salespeople take some time to visit an organization's website to learn more about its background and focus. | |
In conducting this type of background research, you're going to compile some basic statistics about your prospect hospital. For instance, you'll identify where the hospital is located. You'll want to know what type of hospital it is - does it specialize in general medicine? Pediatrics? Psychiatry? Is it a full-service hospital, or does it focus predominantly on rehabilitation?
Beyond that, you'll want to learn what services this hospital offers... how many beds it has in total... the names of the senior staff member... does it have a Web site where you can continually update your information...and the all the key contact numbers... among other things.
Now, ask yourself this question:
"How long would it take you to gather
detailed information on 100 leads?
How about 200?"
Let's suppose, for just one minute, that you don't visit the local library or research recent media stories. Let's just say that the only background research you decide to conduct is to visit the websites of all the hospitals you think are good prospects for your products and services. And suppose, for argument's sake, that you manage to find all the information you're looking for about each hospital by spending only 10 minutes on its website.
Even if you could work so quickly, it would take you over 16 hours to put together a list of just 100 leads. Which means you're looking at 32 hours for 200 leads. That's at least one full week of effort, assuming that ALL you're doing... full time... is researching the background of your prospects.
Now, consider this: What's your time worth? Even if you only value your time at $50 an hour, compiling a list of 200 leads would cost you $10,000 in labor costs. And that's before you've even made one phone call to set up a meeting with your prospects!
To save time and avoid this type of labor-intensive process, many sales professionals invest in prospect lists or directories that have been compiled in advance. This strategy can be highly effective and profitable.
Unfortunately, you face two challenges:
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Challenge #1: Finding a list that delivers the information you need.
Locating a hospital directory that meets your particular marketing needs can be harder than you think. After all, you don't want to invest in a list that fails to provide you with the specific details you need to make a sale. On the other hand, you don't want to pay more than you have to for a whole load of information you don't need and won't ever use.
It seems there are some organizations that add a bunch of bells and whistles to their products... just so they can justify charging a huge price!
This practice really irks me!!... because I know from years of sales and marketing experience that the "steak" is more important than the "sizzle"!
Everybody's approach to sales is different, but the bottom line is: The vast majority of successful sales take place because you've taken the time to build a successful relationship. And last time I checked, building relationships was about making the phone call, attending the meeting, and relentlessly following up... not about putting together some fancy graph or chart, or color-coding your call list!
Challenge #2: Getting a list you can use... without blowing your budget!
The other big hurdle you face is that some directories and prospect lists cost thousands... and even hundreds of thousands... of dollars to acquire.
When you buy a list like that, how many sales do you have to make just to break even? And, beyond that, how many more sales do you have to make before you start seeing a profit?
Look, I'd be the first to admit that sometimes it takes money to make money. But you have to ask yourself: how much money does it REALLY take to get the exact list you need to succeed? | |
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Let me give you a real life
example that I can prove -
because it happened to me!
Here's a true story that I'd like to share with you about my sales experience. I've been involved in both online and offline marketing and sales for the past ten years. I've worked with small and mid-sized companies, as well as some of the largest organizations in the world. And during this time, I've learned two critical lessons:
First, if you hope to succeed in sales, you absolutely must have at your fingertips a list of leads that you can pursue ... without spending months upon months to put it together!
Second, you can find those lists... without blowing your budget!
A few years ago, I was in charge of selling a low-cost product to the consumer market. The product actually cost $27, so you can imagine how many sales I had to generate before the company I worked for started seeing any real profits. Needless to say, to make sure I could generate lots of excitement about that product, I was extremely motivated to get the news out to the largest possible audience.
My first recommendation when I took over the sales function was to advertise. After all, how else do you reach a huge consumer market in one fell swoop? But the owners of the company were strongly opposed to launching an advertising campaign. They felt that, to be effective, the campaign would have to run for at least a few months or a year, just so they would get the brand recognition they needed. And, frankly, their budgets were just too low to allow for that.
So, instead, I had to become creative about selling and marketing this product. I admit that, in my research, I came across lists that would have given me access to thousands of potential leads. But they also cost thousands and thousands of dollars - an expense that, I can assure you, I wasn't authorized to spend.
Don't get me wrong. Had I bought those lists, I'm sure they would have been useful to me in terms of giving me access to the names I needed. But it also would have taken me something like 200 sales just to break even... and that's without ever seeing a profit!
So I asked myself: How else can I get in front of my prospective audience without breaking the bank? And I came up with a brainstorm. While I was surfing online, I found a tiny little website that seemed to attract a consumer audience similar to the one I was interested in. I contacted the site's owner, and asked if I could place an ad in their e-zine (electronic magazine). She said yes. The ad cost me $20... a price lower, I might add, than even one sale! And the return it generated was immeasurable. Over the next three months, I kept renewing that $20 ad, turning a total $120 investment into sixteen sales per month! Our monthly revenues on that ad alone were $432. As a result, our total profit on that campaign was almost $2,500! Don't forget... that's on a $27 product.
Listen. If you're a sales professional, none of this is news to you. When you're deciding how much money to spend on your marketing efforts, you need...
... proven strategies for making a profit - quickly and cost-effectively!
Here's the long and short and of it. You could spend weeks and months doing background research on the U.S. hospitals most likely to be interested in your products or services. But you and I both know that, by engaging in this labor-intensive process, you're taking time away from your essential responsibility... making the sale.
That's why I want you to have access to all the information you need about more than 6,200 U.S. hospitals... all in one comprehensive product: the Directory of US Hospitals. The new edition is conveniently divided into 5 diffenent versions so you can order the exact information you need and no more. We start with the Basic Edition and work our way to the Platinum Edition.
I know what it's like to waste time and money searching through thousands of websites and reams of reference material just to find that small tidbit of information you need. With this Directory, you can completely cut out that information-gathering process and go straight to the sell. Plus:
If you already have a database of hospitals that you've been using for marketing purposes, this Directory can be easily merged and/or integrated into your existing list. That way, you can update the data that you've already collected and refine your sales approach according.
OR
If this is the first time you've considered buying a comprehensive directory of American hospitals, this product will provide you with an "instant" database that you can begin to market to right away!
... while avoiding the hassle, cost, and frustration of trying to build an up-to-date list on your own.
With this easy-to-use resource, you can target your marketing efforts more effectively... without blowing your budget. By reaching the right decision-makers, you can start generating more sales. Best of all, the information you're paying for is the information you most need... without expensive bells and whistles that you can't use anyhow.
Click Here to View Sample
Click here to order online now
Take a look at the range of data you'll find in the Directory of US Hospitals, and the ways in which you can use that information:
Uncover the areas of the hospital's specialization
Get the contact names for the hospital's senior staff member.
Discover which hospitals have a Web site
Learn how many beds the hospital has in total
Segment the data according to the criteria most relevant to you - nationally, regionally, by state, by bed size, by specialty, etc...
Launch targeted direct mail campaigns by building a customized mailing list of the hospitals most likely to buy your products or services
Develop call lists that can be broken down based on the regions you sell into or the hospital size(s) of your preference
Upload the information on the CD onto your corporate network so that it can be accessed by multiple users
Export the data from this Directory straight into your existing contact management database - such as Maximizer or ACT
Import data from other applications into the Excel spreadsheets you'll receive, enabling you to manipulate the information in more varied ways
Reach the right decision makers, right away
... and so much more!
The Directory of US Hospitals is exclusively available via regular mail on a CD-ROM or by email, so you can easily share the data among the members of your organization. You can even upload it onto your corporate network to make it accessible to multiple users.
Best of all, you get all this functionality... and more... at an extremely affordable cost. Which means you'll start to see a return on your investment faster than you could have ever hoped...
How do I know this is true? Because I've been down this road dozens of times, and I know what it takes to...
... reach the key decision-makers authorized
to buy your product or service!
Putting together your own list of qualified hospital prospects can be a truly daunting task. As we established earlier, it can take over 32 hours of uninterrupted research to compile a list of just 200 leads. That's equivalent to one full week of effort, doing nothing but researching hospital leads!
So, if it takes that long to compile a list of 200 prospects, ask yourself how long it would take to put together a list of not 500... not 1,000... not even 2,000 prospects... but of 6,000 prospects?!
If my calculations aren't completely off, you're looking at 960 hours. Even if you decide not to take lunch or talk to your colleagues or make any phone calls, that would translate into 120 days of research!
Look, I don't know about you, but I believe that time is money, which is why I so highly value my time. If you do as well, then I know you can benefit from the new edition of the Directory of US Hospitals. In addition to saving you thousands of hours of labor... not to mention the frustration of putting together a sufficiently robust list for your uses... the Platinum Directory will enable you to:
Immediately access contact names for over 6200 hospital Administrators or Executives
Select the hospitals you'd like to target by identifying their types and areas of specialty, such as: General Medicine, Pediatrics, Psychiatry, Rehabilitation, etc...
Create mailing lists, labels, and call sheets and/or add the hospitals of your choice to your contact management database, with access to detailed contact information including: hospital name, address, city, state, zip code, phone number, fax number, and Web site address!
Uncover key hospital statistics such as the total number of beds it has!
With this information at your fingertips, I know you'll be ideally placed to locate the decision makers most interested in the products or services you offer. So, in addition to saving months of work and effort, you can immediately begin to more effectively market to hospitals, generate more sales, and beat out the competition!
Click Here to View Samples
Click here to order online now
Get the information you really
need to succeed!
One more thing. I mentioned earlier that it can be harder than you think to find a list that delivers the information you most need. That's because some directories come loaded down with a bunch of extra information that you don't need and won't ever use.
Look. I suspect that you don't want to pay premium rates for a product that offers a whole load of extraneous bells and whistles. We both know that selling is about building relationships, and to do that you need information that will help you open the doors to the right decision makers.
That’s exactly what the Directory of US Hospitals delivers. Solid contact information to help you open those doors. A flexible and searchable database that makes sure you can target the prospects most likely to be interested in your offerings. An easy-to-use Excel format that lets you export and import data to create customized call sheets, mailing lists, labels, and more.
It makes dollars... and sense!
Another huge advantage of the Directory of US Hospitals is purely economic. Unlike some of the other directories you can buy, this one doesn't come close to breaking the bank! That's because I know what it takes to make a profit... and I'm committed to giving you the best bang for your buck so you can start earning a return on your investment faster than you could have ever hoped.
Don't get me wrong, though: just because it's low cost doesn't make it low value! The Directory of US Hospitals is chock-full of all the data you need to make the calls, build your relationships, and make the sales! Plus, the Directory's intuitive Excel format renders it fully searchable, easy to use, and simple to navigate.
Amazing bonus (worth $217.00)...
Yours to keep, no strings attached!
Here's the long and short of it. I sincerely believe that the Directory of US Hospitals is one of the most flexible, comprehensive, and cost-effective hospital directories in North America. I'm also convinced that it contains all the information you need to sell successfully into the U.S. hospitals of your choice.
In fact, I'm so sure of the benefits that you can enjoy with this directory that, when ordering the Platinum or Gold editions of the Directory, I'd like to offer you an amazing bonus - absolutely free:
Bonus Offer:
"The Directory of American
Nursing Homes" (Value: $217)
Check this out! In addition to receiving the Directory of US Hospitals, you'll also get the Directory of American Nursing Homes - absolutely free when ordering the Platinum or Gold editions ! This fully interactive CD lists over 14,000 nursing homes across the United States, , which means you can use it to:
Expand your marketing efforts beyond hospitals to local, state, or national nursing homes!
Build a database of qualified leads interested in buying from you!
Easily contact thousands of key nursing home professionals
Search the database using the parameters most relevant to you
Get a faster return on your investment with access to a wider base of prospects!
... plus more! If you're looking for innovative ways to expand your reach - and your sales - the Directory of American Nursing Home can help assure your success.
Get all the benefits...
Without any risk!
Why is this offer risk free? Because I'm so convinced in the value of this product that I'm prepared to offer you a 100% guarantee on its purchase price. If the information in this Directory doesn't help you target the hospital professionals you most want to reach...
... you can return it at any time within the next three months for a 100% refund of your purchase price.
Please try the Directory of US Hospitals for up to three full months. Any time during those three months, if you aren't convinced this directory delivers the value you expect, just return it and your payment will be quickly refunded. But, even if you choose to return it, you can still keep the free bonus Directory of American Nursing Homes you receive when ordering the Platinum or Gold editions, as my gift to you just for trying the Directory of US Hospitals.
Order the Directory of US Hospitals now...
and start reaping the benefits right away!
Buying this Directory is sure to help you improve your marketing effectiveness by targeting the hospitals and medical professionals of your choice. Consider the benefits:
Access an easy-to-use resource that puts the hospital information you most need right at your fingertips
Identify the key hospital staff member most likely to benefit from your products or services
Customize the data in the Directory to create mailing lists, labels, and call sheets
Earn a rapid return on your investment with a cost-effective product that delivers results
Save countless hours of time and effort that you'd otherwise expend in building a database as robust as this one
Review up-to-date hospital listings in Excel format that are fully searchable according to the criteria most relevant to you
... and more! Of course, if the Directory doesn't deliver all of this for you, just send it back within three months for a full refund! You'll still keep the $217 bonus Directory of American Nursing Homes you received when ordering the Platinum or Gold editions - that's a guaranteed benefit no matter what you decide!
Click here to order your updated edition of the 2010 Directory of US Hospitals right now over a Secure Server.
I wish you the best of luck in your marketing endeavors!
Sincerely,
Michael Rabinovici, Director
The Institute for Healthcare Information
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P.S. Don't forget that this Directory is tax deductible as a business expense - which may reduce its effective price considerably. And, let me assure you: even without that deduction, this product will help you earn a rapid return on your investment - quickly and easily. Click here to order online now.
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